| HOFSTRA PR-107 B: Public Relations Campaigns, Sec. 21673 Thurs 6:30pm-9:30pm, Brower 101 |
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| 1 | 01/26/2016 | CLASS CANCELLED | |
| 2 | 2/2/2016 | Course introduction and overview. Review of course objectives, policies, procedures, and assignments. Class will review the technique of creating a situation analysis. | |
| 3 | 2/9/2016 | Class will meet with clients and prepare draft situation analysis for discussion. Teams will form. | |
| 4 | 2/16/2016 | NO CLASS: President’s Day/Week | |
| 5 | 2/23/2016 | Proposals will be drafted. Students will discuss clients and refine and analyze their situation analysis. Students will review and refine proposals. Present mock presentations in preparation for 03/01/16. | |
| 6 | 3/1/2016 | Proposals: Teams will present their proposals to their respective clients. | |
| 7 | 3/9/2016 | Campaign implementation: Teams will use class time to work on their respective client campaigns. | |
| 8 | 3/15/2016 | Proposal presentation to clients. | |
| 9 | 3/22/2016 | 6 weeks to client presentation. Campaign implementation: Teams will continue work on client campaigns and will prepare for continued collaboration during the spring recess. | |
| 3/31/2016 | No Class: Spring Break | ||
| 10 | 4/5/2016 | 4 weeks to client presentation. Campaign implementation: Teams will continue work on client campaigns and will prepare for continued collaboration during the spring recess. | |
| 11 | 4/19/2016 | 3 weeks to client presentation. Campaign implementation: Teams will continue work on client campaigns and will prepare for continued collaboration during the spring recess. | |
| 12 | 4/26/2016 | 2 weeks to client presentation. Campaign implementation: Teams will use class time to work on their respective client campaigns. | |
| 13 | 5/3/2016 | 1 week to client presentation. Campaign implementation: Teams will use class time to work on their respective client campaigns. | |
| 14 | 5/10/2016 | Group presentations to clients: Peer evaluations, and team and individual portfolios are due during this final class meeting. | |