PCM 315 PowerPoints

Ch. 01 – Getting Started: Possibilities and Decisions
Ch. 02 – First Decisions: What? Why? How? (Updated)
Ch. 03 – Ethics: Your Responsibilities as a Researcher (Updated)
Ch. 04 – Reading Research: To Boldly Go Where Others Have Gone Before
Ch. 05 – Measurement: Research Using Numbers
Ch. 06 – Summarizing Research Results: Data Reduction And Descriptive Statistics
Ch. 07 – Generalizing From Research Results: Inferential Statistics
Ch. 08 – Sampling: Who, What and How Many?
Ch. 09 – Surveys: Putting Numbers on Opinions
Ch. 10 – Experiments: Researching Cause and Effect
Ch. 11 – Watching And Listening: Qualitative Research For In-Depth Understanding
Ch. 12 – Content Analysis: Understanding Text and Image In Numbers
Ch. 13 – Rhetorical And Critical Analyses: Understanding Text and Image In Words
Ch. 14 – Writing And Presenting Research