Project Teams

Clayton, Peta-Gay A.	1	We Can Stop It
Cooke, Melissa L.
O’Neil, Sabrina A.
Steinberg, Elizabeth
Gianan, Leana Mariz H.	2	Bernie Sanders
Marin, Mallory J.
Murphy, Mary Regina V.
Wade, Taylor M.
Lamkin, Casey N.	3	Donald Trump
Morace, Jenna M.
Nikander, Daniel Q.
Zagorski, Jillian L.
Cherpak, Richard	4	Aerie Real
Choudhary, Mallika
Granger, Jessica R.
Velasquez, Alexi P.

Each group will develop a presentation on their chosen topic following a SWOT framework (Strengths, Weaknesses, Opportunities, Threats.)

If you haven’t used a SWOT format before, don’t be concerned. There is much information on the web regarding the SWOT format as well as templates that can be used as a foundation.  Click here for a website with good information and sample formats.

In short, think about your topic in terms of its public relations . . .

• Strengths: What is its organic attraction to people? What natural features/qualities does it have that makes it attractive to people?
• Weaknesses: What are its vulnerabilities? What qualities make it susceptible to criticism or failure?
• Opportunities: Does it tap into something that is timely; where there is a current or future need or desire?
• Threats: Is there competition?  Are there any external forces that could negatively impact?

With four members to a team, each member will be responsible for developing the presentation for one leg of the SWOT.  The group can work together on an introduction and conclusion.

Each group will develop a projected presentation (PowerPoint, Prezi, Google Docs, etc.) that runs about 15 minutes.

At least one example should be shown to the class as part of the presentation for each leg of the SWOT. It could be a video clip, an audio clip, a print piece, a social media example, etc.

The presentations will take place on December 15 from 1:30pm-3:30pm, the designated time our class meets during finals week.

Notes (updated 12/03/15)

• If using a video, make sure to keep it short (approx. one to two minutes). You can pre-cue YouTube videos. Instructions on how to do that can be found on the web.  Click here for an example.
• Each student will submit their outline or script used for their leg of the SWOT.  The outline/script is the content you developed and are presenting.  This is separate from your PowerPoint, which is a collaborative effort and touches on the high points and serves as a visual/audio augmentation tool.
• There is no set word-count for the outline/script.  As a guide — using 150 spoken words per minute as an estimate — a script of a single SWOT leg should run about 300-400 words.  And outline would obviously use fewer words, and is fine to do.  If you want to work off of index cards, that’s fine, too — just make photocopies of your cards and hand it into me as you would an outline.

Deliverables (updated 12/03/15)

• Printed copy of the projected presentation.
• Each individual’s outline and/or script material used in the presentation of their leg of the SWOT.
• A bibliography/citations page that lists sources, references, and media used in the presentation.  (APA format)

Note: A complete package of the above deliverables must be given to me immediately before the group does its presentation.