Hofstra | Fall 2015 | PR-100
Fundamentals of Public Relations | Sec. 93224
Tu/Th 12:45pm – 2:10pm | Breslin Hall 0202
Updated: 11/17/15
| Day | Date | Class Content | Read by this Class | Blog? | Tips & Hacks | |
| 1 | Thurs | 09/03/15 | Review of course objectives, policies, procedures, exams, and assignments. | Class Introduction and Syllabus Review | ||
| 2 | Tues | 09/08/15 | Icebreaker: Three Truths and a Lie | |||
| 3 | Thurs | 09/10/15 | Icebreaker: Three Truths and a Lie | |||
| Tues | 09/15/15 | No Class: Rosh Hashanah | ||||
| 4 | Thurs | 09/17/15 | Overview of PR: We will define public relations and examine “official” definitions. The class will also review various divisions and jobs in PR, beginning with employee, consumer and international relations. | Chapter 1: Defining Public Relations | ||
| 5 | Tues | 09/22/15 | Overview of PR: (cont.) | (cont.) Chapter 1: Defining Public Relations | Yes | |
| 6 | Thurs | 09/24/15 | History and Growth of PR: We will review of the history of PR from ancient Greece to today. | Chapter 2: The History and Growth of Public Relations | ||
| 7 | Tues | 09/29/15 | Communications and PR: The class will discuss various communication theories and how they relate to the public relations profession. | Chapter 3: Communication | Yes | Peta |
| 8 | Thurs | 10/01/15 | Public Image and Reputation Management: This session will also focus on how PR is a management function designed to create, maintain or improve an organization’s public image. | Chapter 4: Public Opinion | Melissa | |
| 9 | Tues | 10/06/15 | CLASS CANCELLED | CLASS CANCELLED | Yes | |
| 10 | Thurs | 10/08/15 | Case studies and class discussion will focus on what is considered ethical when managing public relations. The PRSA Code of Ethics will be reviewed. | Chapter 6: Ethics | Leana | |
| 11 | Tues | 10/13/15 | Media Relations: Discuss media relations as a critical skill for PR professionals. | Chapter 9: Media | Yes | Jessica |
| 12 | Thurs | 10/15/15 | Media Relations: (cont.) | Casey | ||
| 13 | Tues | 10/20/15 | Developing a PR Campaign: The class will focus on designing the elements of a PR plan. Final project (due 12/10 and 12/15): Teams of five will select an institution, identify a PR challenge, and create a PowerPoint proposal for a PR campaign (details to be provided). | No | Mallory | |
| 14 | Thurs | 10/22/15 | Basic tools: We will learn the form and function of the press release. Assignment (due 10/29): Using the format demonstrated in class, draft a one-page press release to generate a story about your imagined client (3 pts.). | Chapter 15: Public Relations Writing | Jenna | |
| 15 | Tues | 10/27/15 | Basic tools, Part 1 (cont.): The press release. Assignment (due 10/29)[Workshop] | Chapter 15: Public Relations Writing (cont.) | No | |
| 16 | Thurs | 10/29/15 | [Workshop] Review press releases. Groups workshop their PR Campaign. | Mary Danny |
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| 17 | Tues | 11/03/15 |
Gov’t Relations/Politics: Discuss 11/5/15 presentation using Chapter 12, Government Relations. Howard Dean Scream Bio Wikipedia |
Chapter 12: Government Relations | Yes (Thurs) | Sabrina |
| 18 | Thurs | 11/05/15 | ATTEND PRESENTATION: “The 2016 Elections and American Foreign Policy with Howard Dean, Ed Rollins, and James Mann” Assignment: Students to do a Twitter or Facebook post at this event. | Class will meet at Mack Student Center, Student Center Theater | ||
| 19 | Tues | 11/10/15 | MID-TERM EXAM | Includes Chapters: (1, 2, 3, 4, 6, 9, 12, 15) | No | |
| 20 | Thurs | 11/12/15 | Review previous class Mid-Term Exam. Basic tools: Discussion about backgrounders and fact sheets. Backgrounder vs Fact Sheet Fact Sheet Template |
Liz | ||
| 21 | Tues | 11/17/15 | Basic tools: Discussion of how to write backgrounders and fact sheets with examples. Assignment (due 11/19): Write a one-page backgrounder on a topic that is in the news. |
No | Alexi | |
| 22 | Thurs | 11/19/15 | Basic tools: Discussion of how to write backgrounders and fact sheets with examples. Assignment (due 11/24): Write a one-page fact sheet on a topic that is in the news. [Group Project Workshop] |
Taylor | ||
| 23 | Tues | 11/24/15 | Social media and PR: We will look at how the Internet has changed traditional forms of PR and continues to evolve within the profession including blogging, social media platforms, podcasts, video news releases. [Group Project Workshop] | Chapter 10: Social Media | Yes | Jill |
| Thurs | 11/26/15 | No Class: Thanksgiving | ||||
| 24 | Tues | 12/01/15 | Integrated Marketing Communications: We will examine how PR works with other forms of communication and influencers to motivate opinions and actions. | Chapter 16: Integrated Marketing Communications | No | R.J. |
| 25 | Thurs | 12/03/15 | Crisis PR: We will examine though case studies how organizations use PR to mitigate public concernsm scandal, and crises. [Group Project Workshop] | Chapter 17: Crisis Management | Mallika | |
| 26 | Tues | 12/08/15 | Workshop: PR Teams meet and discuss projects. | No | ||
| 27 | Thurs | 12/10/15 | Workshop: PR Teams meet and discuss projects. | Chapter 18: Launching a Career | ||
| 28 | Tues | 12/15/15 | NOTE: Class Meets 1:30pm-3:30pm Team Group Presentations This is the last time the class meets in-person. |
No | ||
| Thurs | 12/17/15 | NOTE: No regular class. This is the deadline for students to submit their individual “Final Essay” to the instructor. Submit by 11:00pm to mark.j.grossman@hofstra.edu. Please paste text into the message screen of the email in addition to attaching a file (Word, PDF, or RTF only.) |