Let’s start a weekly discussion about the many tools that the Public Relations Practitioner have at their disposal. The demands on PR practitioners have grown and diversified over the years, and technology has helped those in the PR trade to meet the very challenging strategic goals they are asked to achieve, as well as the day-to-day work in their agency, company, or organization:

Some examples:

Extract Email Addresses from Text: (Test page)

Looks like Scanned (Before and After)

Windows shortcut to name multiple image files. (Test Folder)

Each student will be assigned a given class to make a presentation. Students should choose a unique product or service (most likely, something related to technology) that has help the PR practitioner in his or her craft.

Many examples can be found online in technology-based publications.  A couple of examples:

10 Essential Social Media Tools for Social Media Managers

Hack PR for Your Startup With These 5 Tools

If the product or service is a true “hack” with ethical implications, students may still present on the topic but should discuss the ethical dilemma as part of the class presentation.

Each student must demonstrate at least one practical application of the tip or “hack.”

Students are strongly encouraged to use handouts and/or on-screen presentation material to help best illustrate the hack or tip for fellow classmates.

Deliverables for instructor:

Short essay (under 500 words) that describes the problem that the tip/hack helps to facilitate.  Include ethical considerations that go along with this tip/hack.

A hard copy of any on screen demonstration of the tip/hack.

A works cited page where students acknowledge where they learned about this tip/hack.