Chapter 1: Defining Public Relations
Chapter 2: The History and Growth of Public Relations (Updated)
Chapter 3: Communication (Updated)
Chapter 4: Public Opinion (Updated – partial)
Chapter 5: Management
Chapter 6: Ethics
Chapter 7: The Law
Chapter 8: Research
Chapter 9: Media
Chapter 10: Social Media
Chapter 11: Employee Relations
Chapter 12: Government Relations (Updated)
Chapter 13: Community Relations
Chapter 14: International Consumer Relations
Chapter 15: Public Relations Writing (Updated)
Chapter 16: Integrated Marketing Communications
Chapter 17: Crisis Management
Chapter 18: Launching a Career